The Ultimate Klaviyo Flow Library for Hemp, CBD, and Cannabis E-Commerce

If you’re running a hemp, CBD, or cannabis e-commerce brand, email marketing isn’t just a nice-to-have—it’s your secret weapon for increasing sales, educating customers, and building lasting relationships. But with so many potential automations, where do you start? That’s where this ultimate Klaviyo flow library comes in.

We’ve broken down the must-have email flows that every cannabis-friendly e-commerce brand should set up. Whether you’re nurturing new subscribers, recovering abandoned carts, or rewarding loyal customers, these flows will help you create a seamless customer journey.

Download the Full Klaviyo Flow Library

Want detailed setup instructions, automation rules, and real-world email examples for each flow? Grab our free downloadable guide, which includes:

• Exact Klaviyo trigger settings for each flow
• Segmentation rules to target the right audience
• Email copy examples that convert
• Best practices for compliance in the hemp, CBD, and cannabis space

Essential Klaviyo Flows for Cannabis E-Commerce

Must-Have Flows

These are the core email automations that every hemp, CBD, and cannabis e-commerce brand should implement first. They help capture leads, recover abandoned sales, and nurture customers after purchase.

• Welcome Series Flow – Introduce new subscribers to your brand, educate them on your products, and offer an irresistible first-time discount.
• Browse Abandonment Flow – Engage visitors who browsed your site but didn’t add anything to their cart. Show them the products they viewed and provide a gentle nudge to return.
• Abandoned Cart Recovery Flow – Bring back distracted shoppers with a gentle reminder, social proof, and an incentive to complete their purchase.
• Abandoned Checkout Recovery Flow – Target high-intent buyers who started checkout but didn’t finish, overcoming objections with FAQs, testimonials, or a limited-time incentive.
• Post-Purchase Education Flow – Ensure customers get the most out of their purchase with educational content, best practices, and complementary product recommendations.

Optional Add-On Flows

Once your must-have flows are in place, consider adding these to increase engagement, retention, and overall revenue.

• Cross-Sell Flow for Canna-Curious Customers – Encourage first-time buyers to explore new product types like edibles or THC seltzers.
• Cross-Sell Flow for Specific Products – Recommend highly relevant complementary products based on past purchases.
• Upsell Flow for Specific Products – Upgrade customers to a premium version, larger pack size, or subscription.
• Replenishment Reminder Flow – Remind customers to restock on consumables like gummies, tinctures, or vapes before they run out.
• VIP & High-Value Customer Loyalty Flow – Treat your best customers like royalty with exclusive perks and early product access.
• Customer Win-Back Flow – Re-engage inactive customers with a personalized “We Miss You” offer.
• Wholesale/B2B Onboarding Flow – Guide new wholesale customers through account setup, bulk order discounts, and best-selling products.
• Product Review Request Flow – Encourage satisfied customers to leave reviews and gather valuable feedback.
• Post-Event Follow-Up Flow – Follow up with attendees from in-store activations or pop-ups to drive conversions.
• Pre-Order Flow – Keep customers engaged when they pre-order high-demand or limited-edition products.
• Birthday Flow – Celebrate customer birthdays with a special offer and a personalized message.

Get These Flows Working for You

Email automation makes money while you sleep, but only if your flows are optimized. At Cannascale, we specialize in helping hemp, CBD, and cannabis brands maximize their email marketing potential. Whether you're selling THC seltzers, gummies, drops, dissolvables, oils, tinctures, vapes, pre-rolls, or edibles, our expert team ensures your Klaviyo flows are built for conversion, retention, and compliance.

We’re not just another agency—we’re exclusively dedicated to the hemp and cannabis industry, meaning we understand the nuances of marketing restricted products while staying compliant. From crafting high-performing email sequences to segmentation strategies tailored to your audience, we take the guesswork out of email marketing so you can focus on scaling your brand.

Ready to supercharge your email marketing? Download our full Klaviyo Flow Library for detailed strategies, or connect with us to get a customized strategy tailored to your business.