Full-Service Email Marketing Agency For Hemp & Wellness Brands

The average email marketer will cost between $50,000-$85,000/yr. That comes out to $4,100-$7,000/mo. Our clients choose to trust us with their email marketing not just because our costs are equivalent to hiring a full-time email marketer, but because of our experience exclusively working with hemp and wellness clients for 7+ years. Our focus gives us a complete perspective on what’s working across various segments of the market, bringing expertise that is hard to get from a full-time email marketer.

In addition, most full-time email marketers will have expertise with an email marketing tool and copywriting, but not design. Working with Cannascale, you get a team with expertise in Klaviyo configuration and analysis, email design, email copywriting, email conversion rate optimization, and an understanding of how to remain compliant when marketing products in a restricted category.

We exclusively work with hemp and wellness brands on their digital marketing initiatives. We are selective when selecting to work with clients, moving forward only with those brands we believe we can substantially help impact revenues.

We support new brand launches all the way up through brands making over $1mil/mo in store revenue.

At this time we only offer email marketing services.

You must be a hemp or wellness brand. In our experience, we work best at unlocking revenues when you are doing at least $15,000-$20,000/mo of online store revenue.

In the world of digital marketing, there are no true guarantees—only well-built systems, strong strategy, and consistent execution.
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That said, email is one of the most reliable and measurable revenue channels a brand can invest in. For most DTC businesses, email marketing should contribute 30–50% of total store revenue.
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So if you’re doing $20,000/month without proper automations, segmentation, or a consistent send strategy, there’s likely $6,000–$10,000/month in revenue just waiting to be unlocked through email alone.
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Or, if you’re doing $400,000–$500,000/month, the conversation shifts from unlocking dormant revenue to optimizing and protecting performance at scale. In these cases, the value of strategic retention systems, best-in-class deliverability, and dialed-in lifecycle flows is exponential—because even a 1–2% lift can mean tens of thousands in additional revenue every month.
This is why we don’t offer gimmicky performance guarantees.
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Death and taxes are the only guarantees in life—and we don’t deal in either. No agency can control every variable, and pretending otherwise does more harm than good.
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What we do offer is our High Impact Guarantee:

- If we don’t deliver the full scope of work we committed to in the first 30 days, you get your money back. No fine print.
- We also offer a 30-day opt-out clause. If the partnership doesn’t feel like a fit, you can walk away, no questions asked.
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We work with brands at all stages of growth—but what they all share is a commitment to doing things the right way. We show up, we follow through, and we earn trust by doing excellent work.
That’s the kind of guarantee that actually matters.

Klaviyo. As many of the popular email marketing platforms have restrictions around promoting certain products/services, Klaviyo offers the best email marketing platform for hemp and wellness brands.

Yes, as a dedicated Klaviyo Agency Partner, our team can help get you started with Klaviyo for email marketing.

Every week and every month our team sends a performance report, along with observations and recommendations. Great marketing is all about experimentation and persistence. Our team will evaluate email performance, optimize, and re-run.

Month 1 will require the most amount of back and forth with our team. During onboarding, we want to learn as much as possible about your business, your goals, and (most importantly) your brand. Email marketing is critically important to maximizing revenues for your business, but a great strategy is built on the basis of your brand. Everything from graphics to copywriting to subject matter, we custom create your email marketing strategy to impact your goals and promote your brand.

Post Month 1, our team shares weekly reports and monthly reports via email. We recommend virtual meetings at least twice-a-month, however some clients elect for more frequent meetings.